JLH Heating Redesign

This web design project was fun. The task at hand was to take an outdated website and upgrade it for better conversion and an INCREASE in business. Our client was JLH Heating & Air Conditioning out of Detroit, MI. They loved the final result.




JLH Heating and Air Conditioning has proudly served the Metro Detroit with high quality HVAC practices since 1994. Over the years they’ve grown from a 2 man startup to one of the top HVAC companies in the Detroit area; providing quality installation and service for heating, air conditioning, indoor air quality, and chimney lining to homeowners and businesses. JLH Heating has experienced personnel to handle all residential and commercial HVAC needs. They have new construction, remodel/replacement and service expertise and the quality Rheem equipment to exceed your expectations.

The Challenge

JLH Heating had a website that didn’t give you the impression that the company was a leading supplier of heating and cooling services.  Additionally, the company requested a new fresh look that would be attractive to potential clients as they had an aggressive strategic marketing plan over the next 18 months; and improving functionality for potential clients online to recieve instant quotes for all of their HVAC needs. A must-have for future growth was an up-to-date, fully responsive website.


We built a new, visually appealing, responsive website for JLH Heating and Air Conditioning that encompassed a 360 degree web design makeover for their company website.  After analyzing the competitive landscape in the HVAC industry, conducting interviews with management, sales team, and working with the owners of JLH, we had a better idea of how we could help.

We started by identifying the buyer personas of and the keywords that their target audience would use in search engines which allowed us to tailor the content on the web pages to what potential clients and prospective customers would be looking for online. We providing copywriting services to cut down heavy laden content pages on the old website, and our team also developed and composed new content pages as well which included our value-added photography and videography services.

We built a new site structure and developed a clean, easy to read, easy to navigate interface that was also vibrant and fresh. After coding the interface, we integrated and configured a full-service online Instant Quoter into the website that allowed leads to receive an instant quote for an HVAC project. Easy-to-use CMS (content management system) integration also provided the functionality for the client to self-manage the website if they desired to do so themselves.

Services Provided

Our Increase Marketing team provided the following services:

  • Web Design
  • Web Development
  • CMS Integration
  • Search Engine Optimization
  • Usability Testing


David Lee
CEO, JLH Heating
All I can say is WOW! The work you guys did with my website is A+. The phone has not stop ringing and business has INCREASED!

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