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Our Services + Capabilities

Focused on brand strategy, design, and development. We do it with attention to detail.

01.
STRATEGY.
A brand doesn’t exist on paper, on a package, or on a screen. Developing a successful brand begins with a keen understanding of your customers, competition, and marketplace. Beautiful design can only be effective when built from intelligence and insights. This is why we take pride in arriving at the back-end strategy before creating the front-end solutions.
  • BRAND DISCOVERY & RESEARCH
  • AUDIENCE/PERSONA DEVELOPMENT
  • POSITIONING
  • USER EXPERIENCE
  • BRAND STRATEGY
  • MARKETING CAMPAIGNS
  • CONTENT STRATEGY
  • MARKETING FUNNELS
02.
BRANDING & DESIGN.
Stand out, be memorable, and breakthrough the noise of the competition. For us, your brand identity is much more than a name and a logo design. It is a perfect combination of colors, graphics, type, and full identity system that enhances the brand experience, attracts, then converts your ideal audience.
  • BRAND DEVELOPMENT & REBRANDING
  • LOGO & BRAND IDENTITY SYSTEMS
  • ICONOGRAPHY
  • BRAND STYLE GUIDES/BRAND BOOK
  • BRAND MESSAGING/VOICE
  • COLLATERAL, PRINT, AND PACKAGING
  • MOTION ANIMATION/GRAPHICS

Services

03.
CONTENT CREATION.
The most important part of a digital marketing strategy is the content. Our in-house writers, designers, photographers, videographers, and strategists will become an extension of your team. Whether your goal is to grow your digital audience, engage prospects, nurture leads or display your thought leadership, INCREASE is your partner for long-term content marketing success.
  • CONTENT MARKETING STRATEGY
  • BRAND STORYTELLING
  • COPYWRITING
  • PHOTOGRAPHY/VIDEOGRAPHY
  • ILLUSTRATION/ANIMATION
  • EMAIL SEQUENCES
  • ONLINE COURSES
  • SOCIAL MEDIA MANAGEMENT
04.
DIGITAL DEVELOPMENT.
Today’s digital consumer expects a seamless online experience regardless of the channel they use. If done correctly, this leads to INCREASED conversions, customer satisfaction, customer loyalty, and revenue. We are a results-driven team that works with our clients to support their online experiences, enhance their digital footprint and create products that scale their business.
  • WEBSITE DESIGN & DEVELOPMENT
  • SALES FUNNEL DEVELOPMENT
  • USER EXPERIENCE/USER INTERFACE
  • WIREFRAMING
  • INFORMATION ARCHITECTURE
  • CUSTOM CONTENT MANAGEMENT SYSTEMS
  • CRM OPTIMIZATION
  • MOCKUPS/PROTOTYPES

How We Work.

Project Roadmap

BRAND DISCOVERY

Your project begins with a thorough, up-front process of discovery. Through interviews and discovery sessions we develop a series of deliverables that uncover desired brand goals and objectives. These discoveries draw out targets for our team to hit so that we work efficiently and effectively through the duration of production. Your project’s success depends on a solid foundation; this work is crucial.

BRAND STRATEGY

At the heart of any successful brand is a clear definition of Who you are, what you do, who you do it for, why you do it, and how you do it uniquely different from others? This is called brand strategy. Brand strategy is a long-term plan to becoming a first-thought (We call this a brain shortcut) and first-choice in the minds of your audience. It’s a never-ending road to answering the big question: Why should they choose us?

BRAND IDENTITY DESIGN

Your Brand Identity is your brand’s fingerprint. It’s the thing that sets you a part from the competition. We work with our Clients to create a Full Brand Identity. Your brand identity begins with a review of any notes from conversations or design questionnaires. From there, we will produce a creative brief that outlines the identity. This brief will serve as the foundation for the client’s look, feel, style, and aesthetic. Client will be included throughout the design process.

DEVELOPMENT

We will create a custom conversion-focused website based on your branding, colors, functionality requirements, and best usability practices. Your development will be unique to your brand and setup for maximum conversion. Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and learn more about your value. We design and code to the highest of standards and always keep up with industry trends.

CONTENT CREATION

By creating the right type of content for the right audience at the right time on the right platform, you create a trust bridge between your brand and your ideal audience. Content Marketing builds a strong relationship and community so that your audience feels comfortable trusting you and become loyal to your brand. This means that content marketing is not a sprint; it’s an entire marathon you must run to get the medal. Content Marketing grows your brand, sells more of your product, earns trust from your customers, earns respect and admiration in your industry, increases your web traffic, supports search optimization, and converts leads into paying customers.

Launch

The launch phase of a project is the critical period when the project team initiates and executes the plan to deliver the project’s objectives. It’s at this time the the project plan moves from being just an idea to a reality. We like to break this up in three parts: Pre-Launch, Launch, and Post-Launch. This covers everything from planning, to goal-setting, timelines, content marketing, platforms to be used, tech needed, data analyzing, and more.  

OPTIMIZE

The Optimize phase is also know as Testing and Iteration. This is an essential part of the development process for many projects. This phase occurs after the launch phase and involves testing the product or service to identify any issues or problems that need to be optimized for greater success. Once these issues are identified, the project team can then iterate, or revise and improve the product or service based on the feedback received during the testing phase. We simple rinse and repeat to get greater results every time. 

EXPERTISE

Designing Solutions That Scale Business.

Let's make something great together.

Our work connects companies with people in new and engaging ways. We help engage your customers across a broad ever-growing digital ecosystem that includes brand development, social media, web development, content creation, advertising, digital marketing, and more.
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Imagination + Creativity + Business.

What we Believe.

We are your go-to partners for brand development + scale. Our creativity, team, systems, and culture produce valuable products that scale our clients’ businesses. Our proven creative process bridge the gap between your business’s needs, strategy, and design.
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Let’s Talk About Your Project.

Say, Hello! We’re ready to take your project to new heights!
Address:
269 Walker St. Suite 136 Detroit, MI 48207
Phone & Email :
773-574-5457 contact@increase.design
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