A Bolder Rebrand for the Arts & Cultural Alliance Advancing its' Members in Southeast Michigan.
It was important for CultureSource to possess a brand that really felt like them. Something that captured their spirit and all of the amazing things they are doing for their members and the entire Art & Culture sector. We landed on a bolder, attention-grabbing font type accompanied with a brighter, more vibrant color palette that fits the organization's culture.
Logo Identity Design, Brand Identity System, Website Design/Development, Content Creation, Email Marketing, + Social Media Marketing
With a thorough strategy, we established an identity that the CultureSource team is proud to showcase. We completed the brand wit an entire identity system that included, signage, business cards, email signatures, presentation decks, newsletter templates, note cards, digital asset alignment, swag, and more; and we topped it all off with a website redesign that created an amazing lead generating, user experience that was on brand, on message, and on strategy.
Once we established a logo identity, custom color palette, and typography, it was time to FLESH UP CultureSource's entire design system. This means every piece of marketing communications they possessed needed a brand facelift to match the new identity.
Our design team collected all marketing collateral and redesigned it to fit the new look + feel. This included business cards, note cards, envelopes, letterheads, email newsletters, signage, swag, social media alignment, and online ads.
Since rebranding, CultureSource has received many compliments on the new look + feel. The team is proud to hand out brand collateral and look to send people to the new and improved website. CultureSource now has a brighter, bolder brand experience that will leave a lasting impression on anyone that comes in contact with it. We are very proud of the work we completed for CultureSource. These are the projects we love and want to create. Need rebranding for your organization? Need a forward-thinking team of creative who can help you bring it to life?